Mirko Credito | Visual Artist & Creative Director
Profile Mirko Credito is a multidisciplinary artist and designer born in Genoa, Italy. His career bridges the gap between executive creative direction in digital communication and experimental research in the visual arts.
Currently, he serves as Creative Director at the agency Kulta and collaborates with Prisma Studio and Leonardi V-idea.
Background & Education
Education: Mirko attended the School of Applied Arts at the Castello Sforzesco in Milan.
Academic Experience: From 2011 to 2015, he served as a Professor of Digital Design at the Ligustica Academy of Fine Arts in Genoa.
Studiomobile: During his art school years, he co-founded Studiomobile, an art collective still active today, where he began his initial experiments with video art and photography.
Artistic Research: Multidisciplinary Exploration Mirko Credito's practice is defined by a relentless exploration of diverse media and techniques. Refusing to be confined to a single style, he constantly experiments with new paths, ranging from the ELSA technique to video installations and digital manipulation.
His signature project, "Fritture" (Fried), investigates the use of food as a decontextualized expressive medium. In this series, iconic objects—such as a gun, a computer keyboard, or a manga doll—undergo a culinary metamorphosis: they are battered, fried in boiling oil, and then scanned with a high-definition device.
The Concept: The resulting images appear as hyper-realistic icons floating on a deep black background. The scanning technique captures every grain of the batter, creating a visual short-circuit: the object looks appetizing (visual gluttony), yet disturbing because we recognize the inedible plastic or metal hidden underneath. It is a reflection on "Visual Nausea" and the voracity of modern consumerism.
